The Personal Uniform – the idea of wearing the same outfit, or version of, day in day out – has risen to prominence in recent years and is a concept advocated by The Clothing Cleanse.
Fashion magazine editors have been representing The Personal Uniform (TPU) for decades. Revered visionaries such as Steve Jobs, Andy Warhol and Alfred Hitchcock wore the same attire day in day out. Even Barack Obama himself has championed the idea:
"I don't want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make."
In 2015, Miranda Kohl, an art director at Saatchi & Saatchi, received acclaim after publishing an article in the US Harpers Bazaar explaining her strategy of wearing nothing but a white blouse, black trousers and a blazer for the past three years. She states:
“It's not until you don't have to care about clothing anymore that you realise how much energy it actually took up before”
Now, I'm not suggesting that we all need to wear the EXACT same outfit every. Single. Day. That wouldn't work for most people, especially us Melbournians who need to master the art of layering due to our whacky weather situation. The way TPU works best is with a capsule wardrobe; A smaller, well refined selection of good quality pieces that all work with one another to create an optimal number of outfits.
This idea is especially valuable to those who find themselves extremely time poor, which let’s face it, is most of us, but in particular mums. Women who’ve experienced the hugely life changing event of becoming a mother may find themselves struggling to conjure up the energy and creativity to put together a fresh ensemble each day. New mum and television presenter Dani Venn, a client of The Clothing Cleanse, felt this exact way:
“It’s an unexpected aspect of having a child. Your priorities obviously change. You put your family’s needs ahead of your own and you don’t want to put time and money into yourself, yet you still want to feel like you look put together and stylish.”
For another insightful article on the topic of Uniform Dressing check out this one from Good On You (a valuable resource for all things ethical & sustainable). Be sure to watch the video from Jennifer. L. Scott, who shares her experience with the benefits of her "10 Item Wardrobe".
The adoption of the Personal Uniform & The Capsule Wardrobe could be ultimate the solution to the question- What should I wear today?